After struggling the past couple of years with Emmy campaigning in virtual lockdown, and with no in-person events or Q&As allowed by the Television Academy, things have gone back to ‘normal’.
The pandemic protocol meant the 20,000-some voters in the Academy were relegated to participating in virtual online sessions where the opportunity for networking and word-of-mouth was greatly reduced.This season, however, it was back to old times, with the shackles taken off studio and network consultants in terms of bringing voters out of the house and back into the swing of the very long TV season.
Still, we saw the nominations tend to favor a handful of shows, and all those contenders associated with them, in a very big way.
So, the campaigns didn’t really widen the field in a way the Academy might have hoped they would. For instance, nominations leader Succession saw a whopping 14 of their actors nominated, thus pretty much sucking the air out of the room for shows that might not have had quite so many Academy eyeballs on them.
Read more on deadline.com