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Digital Marketing Impact Report 2023 Presented by Spotify Advertising
For editorial questions, please contact Sharareh Drury at sdrury@variety.com Head of Global MediaSpotify Boynton oversees paid media, influencers and integrations at Spotify, which aims to connect with audiences through authentic storytelling and community-driven initiatives. For instance, Spotify’s Fuego Mixtape takeover recently gave users the chance for their selections to be featured as the Fuego playlist of the week. “The challenge is that the world moves so fast,” says Boynton.
