Tim Sims: Last News

Brian Steinberg Senior TV Editor Most of the nation’s biggest TV companies are planning to gather under one roof next week and discuss something that has little to do with traditional boob-tube economics but is likely to play a critical role in them in weeks to come. When Fox, Warner Bros. Discovery, Paramount Global, NBCUniversal and Walt Disney speak Tuesday morning at an event convened by The Trade Desk, they will give a tacit nod to the growing importance of so-called “programmatic” advertising to their many TV networks. In the not-too-distant past, programmatic sales were an add-on to mainstay TV commercials — and the networks were wary of ceding control to a technology that gave advertisers the ability to essentially use a software algorithm to insert an ad during a particular household’s streaming session or FAST watch, all according to the type of customer seen as most likely to be interested.

Natalie Oganesyan editorConsumers are increasingly turning toward connected television streaming platforms, thereby transforming the landscape of TV advertising, and the ways marketers and storytellers reach target audiences.As part of Variety’s Streaming Room series, presented by software company The Trade Desk, Variety interim editor-in-chief Cynthia Littleton, and deputy awards and features editor Jenelle Riley moderated a conversation on the future of connected TV advertising and storytelling.

Variety Staff Follow Us on TwitterThe “Variety Streaming Room” will host new conversations on business strategies and creative trends for connected TV, featuring panelists Tim Sims, Chief Revenue Officer at The Trade Desk, and Krishan Bhatia, EVP, Business Operations & Strategy, Advertising Sales at NBCUniversal, as well as Dulé Hill and James Roday Rodriguez, stars and executive producers of Peacock’s “Psych 2: Lassie Come Home.” The event, presented by The Trade Desk, will take place on Sept. 22 at 1:30 p.m.