Sami Siddiqui: Last News

Brian Steinberg Senior TV Editor Popeyes wants to wing it in a TV venue typically reserved for selling pizza and beer. Viewers of CBS’ February 11 broadcast of Super Bowl LVIII will in the first quarter see the first Big Game commercial in the restaurant chain’s history – all aimed at getting the crowd to have a hankering for chicken wings rather than something else. Popeye’s will announce that five different flavors of wings will become permanent items on the menu and make an intriguing proposition: patrons can get a free order of 6-piece wings at participating restaurants in the USA and Canada if a football team that has wings in its name, logo, or on its mascot wins the Super Bowl “If you’re going to do something to be part of the Super Bowl, you want to have something relevant to say,” notes Sami Siddiqui, president of Popeye’s U.S.

Megan Thee Stallion has announced her expansion into the world of fried chicken, launching a deal with Popeyes to release a branded hot sauce and merch line.According to Billboard, the deal also makes Megan an official franchisee of the brand, with several Popeyes restaurants set to open under her wing (pun intended) in the near future. In a press release, Popeyes Americas president Sami Siddiqui said he “look[s] forward to working closely” with Megan “over many years as she begins her journey as a restaurateur”.The aforementioned hot sauce – branded as Megan Thee Stallion Hottie Sauce – was formulated by the culinary team at Popeyes with direct involvement from Megan.