Rob Jonas: Last News

Sophia Scorziello editor Luminate, the entertainment industry data company, has launched the beta version of their new platform. The new design gives users better insight into entertainment consumption and audience outreach across music, film and television industries. For the last three decades, Luminate has been the resource behind Billboard Charts, providing access to music sales, streaming and airplay. “As uncertainty surrounding AI and other technological advancements begin to inundate the entertainment industry, there’s never been a more pressing time for transparency and objectivity in how data is used across music, film, TV, streaming video content and more,” said Rob Jonas, Luminate CEO, in a statement.

Jem Aswad Executive Editor, Music Taylor Swift made up 1.7% of the entire U.S. recorded-music market in 2023, according to the year-end report from Luminate, the industry data partner formerly known as SoundScan. The news does not come as a surprise after a year in which Swift staged a world-beating global tour and was seemingly ubiquitous in nearly every form of media — the report estimates one in 78 on-demand audio streams in the U.S.

Chris Willman Senior Music Writer and Chief Music Critic For years, the radio world has looked to two different sets of radio charts — the Billboard rankings, which are currently powered by BDS, owned by Luminate (formerly known as Nielsen Music), and separate charts from the airplay monitoring service Mediabase. But that dueling-charts era is coming to an end. Luminate announced Thursday morning that, beginning in December 2022, use of BDS will cease and Luminate will begin partnering with Mediabase, which it says is “known widely as the music industry standard across labels, publishers and management companies,” for the charts published in Billboard. That will finally create an end to the confusion of whether a song has hit No. 1 on one or both charts in a given format. Of course, in the case of very close calls at the finish line, this will also mark the end of a time when songs had a shot of claiming a No. 1 at either Billboard or Mediabase.

P-MRC Data, a joint venture of Deadline parent Penske Media and MRC, is being rebranded as Luminate.

P-MRC Data, a joint venture of Deadline parent Penske Media and MRC, is being rebranded as Luminate.

Todd Spangler NY Digital EditorThe company formerly known as P-MRC Data, which houses a collection of brands that have supplied music and entertainment industry data for decades, has a new name: Luminate.Luminate powers the Billboard Charts and brings together MRC Data (formerly Nielsen Music), Variety Business Intelligence, Music Connect, BDS Radio and SoundScan into one platform providing independent entertainment data. With the name change, the company also is launching a new website, at luminatedata.xyz.The company, formed in October 2020, is owned through a joint venture between Penske Media Corporation and MRC.

Todd Spangler NY Digital EditorP-MRC Data, a joint venture between Penske Media Corp. and MRC that provides global music and entertainment consumption data, named Rob Jonas its incoming CEO.Jonas, most recently chief revenue officer at Foursquare, will lead the joint venture, formed in October 2020 by PMC and MRC, which comprises of MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence.

Rob Jonas has been named CEO of P-MRC Data, a joint venture of Penske Media and MRC and database of global music and entertainment consumption, behavior and trends, powering the Billboard and Rolling Stone charts.