It’s A Sin.The Channel 4 drama aired earlier this year to high praise for its honest portrayal of AIDS amongst young British men in the 1980s.In the show, the core ensemble greeted each other with the personalised phrase “la”, which has since been repurposed by fans.The phrase was used by designer Philip Normal, who is living with HIV, for the bespoke t-shirt, which was launched to raise money for HIV and sexual health charity the Terrence Higgins Trust.Sales of the shirt have been boosted by celebrity support.
