Miguel Penella - celebsbar.com

AMC Networks has appointed industry vet Len Fogge as its head of marketing and also expanded the purview of streaming chief Miguel Penella, who will now also oversee the company’s international portfolio.

Miguel Penella Len Fogge Entertainment reports Strategy

Why AMC Networks Pivoted to a Mass-Marketing Play With Streaming Super Bowl Spot

Jennifer Maas TV Business WriterAt around $7 million per 30-second spot, an ad for Sunday’s Super Bowl LVI did not come cheap. But with more than 112 million viewers having tuned in for the Los Angeles Rams victory over the Cincinnati Bengals, the companies who shelled out that cash would likely think it was worth it to have their spot viewed by that many eyeballs.

Miguel Penella Jennifer Maas Los Angeles audience target Platform

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