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WPP Will Combine Big Agency Grey With AKQA, Drop Storied Name
Brian Steinberg Senior TV EditorThe end of Madison Avenue’s Grey Global is being displayed in black and white.British advertising giant WPP said it would combine the large advertising agency with the digital-marketing company AKQA, the latest in efforts by CEO Mark Read to streamline the company as more consumers adopt mobile and digital technologies and spend more time with non-traditional media.The new AKQA Group will employ 6,000 people in more than 50 countries, and work for clients including Procter & Gamble, Kellogg Co., Netflix, Nike and Coca-Cola.
