Mark Douglas: Last News

Todd Spangler NY Digital EditorMNTN, the connected-TV advertising company that owns Ryan Reynolds’ Maximum Effort creative agency, announced a $119 million in Series D financing.The round, which closed in the fourth quarter of 2021, was co-led by funds and accounts managed by BlackRock and Fidelity, which collectively invested approximately $110 million.MNTN (pronounced “mountain”) was founded in 2009 as SteelHouse before rebranding last year. Previously, the company had raised about $65 million in funding from investors including Baroda Ventures, Greycroft Partners, Mercato Partners, Qualcomm and Rincon Venture Partners.The funding comes after MNTN announced the acquisition Maximum Effort in June 2021. In January, the company bought QuickFrame, an original video creation platform with thousands of creators, who produce video spots for over 1,000 clients across 20 categories.

William Earl Kristina Shepard, Head of Agency Partnerships & National Brand Team Lead, Roku; Dan Aversano, SVP, Data, Analytics & Advanced Advertising, Univision; Stacie Danzis, VP Digital Ad Sales, A+E Networks; Brendan Murnane, SVP of Digital Sales Strategy, ViacomCBS; and Mark Douglas, President and CEO, MNTN, will join “The Golden Age of TV Advertising: What an OTT-First Future Means for TV Advertising” panel on Nov. 30 in the Variety Streaming Room.As TV streaming services attract record numbers of viewers and critical acclaim for their programming, a new golden age of television is here.

MNTN has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey.