K.J. Yossman Content company Catalyst has partnered with intimate apparel company Knix to launch a documentary fund. The Knix Fund Catalyst Docs for Change Project is set to launch at Banff World Media Festival, which kicks off on June 11. Catalyst founder Julie Bristow and Knix founder Joanna Griffiths will appear at the festival in a moderated conversation on June 14 to outline the fund’s objectives. The fund will open to submissions around the same time, with Catalyst and Knix green lighting the most promising entry. “The values of Knix and the thought-leadership that Joanna has provided on so many women’s issues align perfectly with Catalyst’s mission to open eyes, minds, and hearts with unapologetically brilliant storytelling by and about women,” said Bristow. “To achieve a more inclusive world, we need more stories led by women creators. Sometimes the only way to catalyse change is to challenge legacy business models by investing in new paradigms. This partnership does just that. We will ensure important stories get told because we’ll finance them.”
