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Hollywood legend Samuel L Jackson has been revealed as the new star of Warburtons Bakery's TV ads.

Samuel L. Jackson has become the latest Hollywood actor to star in an advert for Warburtons – check out the clip below.In the advert, the actor takes on the role of the bakery’s real chairman, Jonathan Warburton, to tackle criticism against the brand’s toastie loaves.READ MORE: ‘Secret Invasion’ review: Marvel’s thrilling answer to Star Wars noir ‘Andor’As he shows a social media post from someone called “Steve” bemoaning the similarities to other loaves in the shops, Jackson, as Jonathan Warburton, says: “Sometimes you need Samuel L. Jackson to play you in a commercial because when I see this, from Steve, up in my socials, it unleashes a furious anger within me.”The advert then runs through the effort that goes into a Warburtons loaf, deeming that it’s tested for softness, “butter-ability” and “bounce-back-ability”.

Hollywood actor George Clooney is the latest celebrity to star in a TV advert for British bakery brand Warburtons – and is giving the ‘dough’ from his appearance to charity.