Jazz Tangcay Artisans Editor Lucasfilm’s immersive storytelling studio Industrial Light & Magic’s ILMxLAB is rebranding its creative studio to ILM Immersive. The move comes as ILM seeks to push state-of-the-art immersive innovations for its stories. In a statement to Variety, Vicki Dobbs Beck, VP of Immersive Content, said, “When we launched nearly eight years ago, we chose the name ILMxLAB to reflect the idea that this was a brand new storytelling space – a blank canvas. We knew we would need to experiment, explore and discover – much like a traditional lab. But we also imagined that, as we matured, we would want to transition to a new name that encapsulated our focus and future.”
