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WBD’s Boomerang Channel Rebrands as Cartoonito in Asia

Patrick Frater Asia Bureau Chief Warner Bros. Discovery will rebrand its kids’ TV channel Boomerang to Cartoonito in Southeast Asia, Taiwan and Hong Kong, with effect from July 28. The company said that the “switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.” Sources close to the company explained that the move is “part of a big regional and global commitment by WBD to preschool content.” It follows Cartoonito rebrands and launches in other international territories including EMEA and LatAm.
variety.com

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