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Spotify Inks Podcast Pact With Influencers Rickey Thompson, Denzel Dion
Todd Spangler NY Digital EditorSpotify signed a deal with Rickey Thompson and Denzel Dion, best friends and popular fashion and lifestyle influencers, for an exclusive weekly podcast series.The two L.A.-based comedic internet stars, who first rose to fame on the now-defunct Vine app, have sizable followings on Instagram, YouTube and TikTok — a fanbase Spotify is banking on to attract listeners. On Instagram alone, Thompson counts 5.9 million followers and Dion has 1.8 million.Spotify’s announcement of the podcast with Thompson and Dion comes as one of its highest-profile podcasters, Joe Budden, said he will end his exclusive deal with the platform when his contract expires next month.
