Dan Aversano: Last News

Brian Steinberg Senior TV EditorTelevisaUnivision is getting more entrenched in TV’s measurement wars.The Spanish-language media giant is teaming up with data company VideoAmp, one of a growing number of audience-measurement companies whose services are being tapped as TV networks mull alternatives to Nielsen, the industry’s de factor arbiter of audience size. Under terms of the pact,  TelevisaUnivision will use VideoAmp’s data in a suite of advanced advertising solutions, giving advertisers a better sense of the viewers they are reaching and their responses to commercials.The company believes the agreement may help in its quest to draw a larger number of national advertisers to its client pool.

William Earl Kristina Shepard, Head of Agency Partnerships & National Brand Team Lead, Roku; Dan Aversano, SVP, Data, Analytics & Advanced Advertising, Univision; Stacie Danzis, VP Digital Ad Sales, A+E Networks; Brendan Murnane, SVP of Digital Sales Strategy, ViacomCBS; and Mark Douglas, President and CEO, MNTN, will join “The Golden Age of TV Advertising: What an OTT-First Future Means for TV Advertising” panel on Nov. 30 in the Variety Streaming Room.As TV streaming services attract record numbers of viewers and critical acclaim for their programming, a new golden age of television is here.