Holly Willoughby and Freddie Flintoff were quick to turn off as the show made its ITV debut last night. The series - a reboot of a former Channel 4 show from decades past - involves pitting celebrities against each other in Olympic tasks. The programme features Mel B's daughter Phoenix, former Strictly pro Kevin Clifton, Paddy McGuiness' wife Christine Martin and a host of other celebrity faces including stars of EastEnders and Coronation Street taking on sports events.