variety.com
42%
492
Edinburgh TV Fest Chiefs Talk Opportunities, Challenges of Digital Pivot (EXCLUSIVE)
Naman Ramachandran The rapid onslaught of the coronavirus pandemic caused several media events around the world to take rapid decisions to either cancel and postpone to 2021 or pivot to digital. The U.K., one of the worst hit countries in the world, was no different, and the venerable Edinburgh TV Festival, now in its 45th year, decided on the digital route.
