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17.10.2022 / 16:13

Global TV Trends, Who Is Watching What, How and Why?

Liza Foreman CANNES – Looking at the multiple stages of audience ratings from overnights to pre-broadcast, to live, then plus-seven days and plus-28 days, launching a TV show these days is like a multistage rocket getting to the moon,” said Frédéric Vaulpré, vice president at Paris-based research firm Global Audience & Content Evolution (Glance). He was talking just before his Monday presentation on Global TV Trends at Mipcom, made with Glance head of content insight Avril Blondelot. Images created for the presentation include a rocket with plus-28-days and pre-broadcast for wings, and live forming the spaceship’s body. “You need reliable data. That’s where we come in. We see the complexity of these ratings,” he said.

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15.10.2022 / 12:15

Reboots, Spin Offs, and Young Audience Formats Among Global Kids Content Trends

Liza Foreman The 30th MipJunior, the international kids content market, opened Saturday with the presentation Binge Watching Session: Kids Audience Successes Around the Globe. Presented by industry analyst Avril Blondelot, the head of content insight Paris-based Global Audience & Content Evolution (Glance), the colorful overview presented the latest hits for kids and tipped off the audience on upcoming shows to track. “The trend towards reboots isn’t going away anywhere soon,” she told Variety in Cannes, citing the global success of the reboot of 80s’ hit “The Smurfs.”

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14.10.2022 / 06:09

MipJunior Preview: Producers Take Aim at Preschool Playground

Emily Longeretta Programs targeting preschool viewers will take pride of place at this year’s MipJunior, as broadcasters, distributors and production outfits respond to the raft of market forces that have made kids 3-7 a key demographic. Judging by the jackpot distribution and licensing deals scored by brands including “Paw Patrol” and “Peppa Pig,” that young crowd is also a particularly lucrative subset — though broadcasters have often pitched toward that demo for more elemental reasons. “Preschool is where you create kids’ media habits,” says industry analyst Avril Blondelot. “If you don’t invest in preschoolers, you might lose them forever.”

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04.04.2022 / 10:01

Top Global TV Trends in 2022 Revealed at MipTV

Marta Balaga In scripted content, or “The Godfather,” people should never take sides against the family. As proven by some of 2021 and 2022 top launches, from “Kin,” a RTE One No.

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Facts About Avril Blondelot

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