Asani Swann: Last News

Brent Lang Executive Editor Carmelo Anthony has come on as an executive producer of “The Harder They Come,” a new stage musical that is about to finish a sold-out run at New York’s Public Theater. In addition, Anthony’s long-time business partner Asani Swann, who co-founded the basketball star’s production company Creative 7, will also serve as an executive producer on the show. They are joining the production as it looks to find a regional theater where it hopes to fine-tune the show before possibly mounting a Broadway return. Pulitzer Prize-winning playwright Suzan-Lori Parks, best known for “Topdog/Underdog,” penned the adaptation of the 1972 Jamaican crime film. That movie and now the show feature music from Reggae icon Jimmy Cliff. Also involved is Justine Henzell, whose father Perry Henzell co-wrote and directed the movie.

EXCLUSIVE: Carmelo Anthony has teamed with Westbrook Studios and Falkon Entertainment on Seven, a four-part docuseries, which Anthony’s company Creative 7 will also produce.

Ten-time NBA All-Star Carmelo Anthony and his longtime business partner Asani Swann have launched Creative7, a multi-platform content company that will develop and produce original, premium content spanning documentaries, scripted television, feature film, animation, podcasts, and more.