Ten-time NBA All-Star Carmelo Anthony and his longtime business partner Asani Swann have launched Creative7, a multi-platform content company that will develop and produce original, premium content spanning documentaries, scripted television, feature film, animation, podcasts, and more.Their goal is to champion the narratives and voices of the underserved and they are partnering with Will Packer, Plan B Entertainment on a limited narrative series, Hock Films, Shaun Redick and Yvette Yates on Jersey 4, based on a racial profiling case, and more.The company has quietly produced and is currently producing a number of previously-announced projects as well, including “Blood Brothers”, a limited series in partnership with A+E Studios, Executive
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