telegraph.co.uk
45%
801
It's time for fashion brands to wake up to the power of older women
Amanda Holden, 50, and Davina McCall, 53, to launch two separate clothing collections.If your taste doesn’t chime with Holden’s or McCall’s, you may be questioning whether this is, in any way, good news. It is – in this respect.Holden and McCall, rather than a bunch of 23-year-old models, are each fronting their brands.This is surprisingly rare.