People are listening to more new music during coronavirus pandemic, new study says

nme.com:

Music video streams have also increased by 10% Over 40% of people are listening to new music during the coronavirus pandemic, a new study has found.

The statistic comes from the third iteration of Billboard and Nielsen Music/MRC Data’s study entitled “COVID-19: Tracking the Impact on the Entertainment Landscape”.

It’s been conducted at two-week intervals since March 25. The study uses a panel of 1,010 people ages 13+, a sample considered representative of the U.S.’s census population.

The study found that while 84% of people were listening to the music they usually listen to, 43% are listening to new music from artists they’ve never listened to before – a 4% increase from the study’s last iteration.