Penske Media Corporation has acquired ATX TV, the parent company of the ATX Television Festival, which takes place every June in Austin, TX.
Terms of the deal were not disclosed. This marks the latest festival to join PMC’s growing live event portfolio, joining fellow Austin-based SXSW, which the company owns 50% of, as well as Las Vegas music festival Life Is Beautiful and the newly created LA3C, a Los Angeles music, art and food festival whose inaugural edition is slated for Dec.
10 -11. Austin-based ATX TV was founded 12 years ago by Emily Gipson and Caitlin McFarland as an annual festival, which remains its anchor event.
Since then, the brand has expanded into a year-round business creating TV-related programming and experiences with both industry and fan focus.
Read more on deadline.com