‘Pennyworth’ Creator On DC Drama’s Move From Epix To HBO Max: “Platforms Matter”

deadline.com:

Bruno Heller (Gotham, Rome) has a funny way — quite literally — of describing the move of Pennyworth: The Origin of Batman’s Butler from Epix to HBO Max.

First, imagine you’re in a grocery store and on the hunt for, ahem, something tasty to enjoy. “Years ago, people had very few choices.

Now it’s much more like a supermarket,” explains Heller, who created the DC drama that stars Jack Bannon in the title role. “I don’t mean to be crass about this, but you’re on a shelf and where you are on the shelf becomes very important in a way that it wasn’t before.

So platforms matter. We are just very excited to be in the center aisle, in the middle of shelf, next to the cornflakes instead of up there with the maple honey granola with soy granules in it.