Once an accident, twice a pattern? Peloton is speaking out after the season 6 premiere of Showtime’s Billions showed Mike “Wags” Wagner (David Costabile) suffering a heart attack from using their exercise bike.“We get why these fictional TV shows would want to include a brand that people love to talk about, but Showtime’s use of Peloton’s Bike+ and reference to a Peloton Instructor was not a brand, product or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment,” the company said in a statement to Us Weekly on Monday, January 24. “As referenced by the show itself, there are strong benefits of cardiovascular exercise to help people lead long, happy lives.”The new episode of the Showtime series aired on Sunday, January 23, and ended with Mike surviving his health scare.
One month prior, And Just Like That viewers watched Mr. Big (Chris Noth) die after completing a similar workout.
In the first episode of the Sex and the City revival series, Carrie Bradshaw (Sarah Jessica Parker) found her husband collapsed on the floor following a Peloton ride.At the time, the company noted that the shocking TV death was a reflection of Mr.
Big’s lifestyle and not a common result of their at-home gym equipment.“I’m sure SATC fans, like me, are saddened by the news that Mr.
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