Peacock Will Stream All NBCUniversal Coverage Of Beijing Olympics, Including Live Events, Via Premium Tier

deadline.com:

NBCUniversal is opening up the streaming throttle on its Olympics coverage, making all coverage of the Beijing Winter Games in February available on Peacock’s premium tier.In a significant shift from the way it handled last summer’s Tokyo Olympics, NBCU will deliver live competition in 15 sports on Peacock, in addition to the opening and closing ceremonies.

The Games are scheduled to run from February 2 to 20. Peacock’s premium tier is available at no additional charge for many customers of pay-TV and broadband services like Comcast Xfinity and Cox Contour.

Others pay $5 a month for premium access, or $10 for an ad-free version.The company said NBCU’s broadcast plans and scheduling will be revealed at a later date.

Traditionally, even through last summer, preserving the primacy of the broadcast and cable linear windows was a key strategic priority for NBCU, which is entering its fourth decade of exclusive Olympics rights.