NBCUniversal is adding a set of features to Peacock as it gets set for the streaming outlet’s live coverage of the Paris Olympics this summer.
At the company’s One24 tech showcase Wednesday, execs touted the new aspects of the streaming experience for both consumers and advertisers.
Peacock will carry more than 5,000 hours of live coverage, including all 329 medal events, in Paris from July 26 to August 11.
Two new features of note are Live Actions and Discovery Multiview, which is aimed at helping viewers find and engage more deeply with Olympic programming.
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