Danny Elfman Rose Garden social song musician Danny Elfman Rose Garden

Passover at Coachella: How Jewish Festival-Goers Squeezed a Seder Between Showtimes

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variety.com

Jeff Miller “I snuck a shank bone into Coachella,” Nate Auerbach said Friday, standing outside the VIP Rose Garden at Coachella, amid sparkle-dress clad hordes of partiers. “Most people sneak… other things.”Auerbach — a partner at Versus Creative, a marketing company that runs the social content for Coachella amid other Goldenvoice events – was getting ready to set up a Seder, the traditional Jewish meal for the first night of Passover, at Outstanding in the Field, the $275-per-person dinner series that happens every night in the VIP section of the festival.

He secured a ticket-buying partnership with the dinner organizers, worked out a grant with a Jewish organization to offset some of the cost, made a flyer advertising a $75 Seder in the VIP area and sold dozens of tickets as a popup to the dinner, which was cooked by chefs Diego Hernandez and Donnie Masterson.

Danny Elfman’s manager Laura Engel and her family were among those who bought tickets: daughter Rachel sent the flyer to the family’s text message chain with the text, “Are we doing this?” Her other daughter, Hannah, responded in the way that only a seasoned Coachella vet would: “I say yes: but it’s so hard ‘cause the set times aren’t out.”That tough-to-commit-to-timing played out as attendees took breaks from the dinner to see surprise act Arcade Fire at the nearby Mojave Stage in between bites of their meals.

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