Paris Olympics: Warner Bros Discovery’s Andrew Georgiou On Why Discovery+ & Max Are “Equal, If Not Better” Value Than Europe’s Top PSBs
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deadline.comDiscovery+ and Max provide “equally” good, “if not better,” value for Olympic Games coverage than Europe’s public broadcasters, Warner Bros Discovery‘s President of Sports in EMEA has said.
During a call with journalists this morning, Andrew Georgiou built the case for consumers paying for the Paris Olympics to access every minute of the coverage.
The Games are due to officially begin tomorrow with a dazzling opening ceremony along the Seine. WBD, then Discovery, acquired the rights to the Games in 2015.
Since then, it has sub-licensed themigi to Europe’s public service broadcasters, as the International Olympic Committee requires a certain level of coverage to be made free-to-air.
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