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‘Parasite’ Producer Barunson E&A Names Yoonhee Choi As CEO

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Parasite producer Barunson E&A has a new CEO. Yoonhee Choi has stepped in to take over from Gene Hong (Brian) Park and Kwak Sin Ae.

She has been with Barunson E&A since 2021, when she was hired as Managing Director and was upped to COO in April last year.

Choi was previously at CJ ENM, serving as head of international sales for films such as the Barunson E&A-produced Oscar winner Parasite and The Spy Gone North and producer of titles such as Seobok, Hard Hit and Nothing Serious.

Barunson E&A’s upcoming slate also includes the next two features from Parasite director Bong Joon-ho and as well as projects from directors Kim Sung-hoon and Um Tae-hwa.

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