Paramount+ is officially on Nielsen’s radar. The streamer made up 1% of overall TV viewing in June, making it the 11th streaming service to be independently reported in Nielsen’s The Gauge.
According to Nielsen, viewership was bolstered by Star Trek: Strange New Worlds, which generated nearly 1B viewing minutes last month.
Paramount+ made its debut on the Nielsen streaming charts in March, when NCIS viewership on the Paramount Global platform was added to the procedural’s weekly audience on Netflix.
1923 also made it on the Streaming Originals chart that week. Six other streamers recorded personal bests in terms of TV usage share in June — YouTube, Netflix, Prime Video, Disney+, Tubi, and Peacock.
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