Paramount+ With Showtime Set for Next Price Increase Within Two Years, Paramount CEO Says
variety.comJennifer Maas TV Business Writer Paramount+ saw its first price increase this year with the launch of Paramount+ With Showtime, and Paramount CEO Bob Bakish says it won’t be the streamer’s last.
The goal is to hike the cost of Paramount+ With Showtime once again at some point in the next two years. “Our plan is to raise price again, this isn’t our only price increase.
Whether we do that in ’25, or we do that in ’24, we’ll see,” Bakish said during a session at a Goldman Sachs-sponsored conference Wednesday. “Again, early days, as we evaluate the cost impact of the price increase, but we believe there’s a lot of room to run there.” In February, Paramount revealed that the monthly price of the premium Paramount+ tier with Showtime will rise to $11.99/month, from $9.99 at present.
The essential tier without Showtime and with advertising will climb from $4.99 to $5.99 monthly. Those price hikes came with the rollout of the Paramount+ With Showtime launch in June.
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