Paramount Global and Walmart have reached a streaming bundle deal that will see Paramount+ offered at no charge to subscribers of 2-year-old loyalty program Walmart+.The agreement, which followed days of reports that the retail giant was talking with a range of potential streaming partners, was confirmed in a press release.
Similar to Amazon Prime, Walmart+ offers members discounts on in-store and online purchases, groceries, gas and streaming music via Spotify.
The exact number of subscribers to Walmart+ has never been disclosed but a recent report from Wall Street firm Morgan Stanley pegged it at 16 million.
While that’s just a fraction of Amazon’s 200 million-plus Prime fold, Walmart has indicated it plans a long-term commitment to streaming as a driver of growth.
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