Todd Spangler NY Digital EditorParamount Plus is throwing itself a one-year birthday party — by knocking 80% off the price of its subscription plans for three months.Looking to hook new customers, Paramount Plus is offering a special deal from March 1-7 that will let new or returning subscribers use the promo code “BIRTHDAY” to sign up for either the Essential plan (which includes ads) at the discounted rate of $1 per month for three months or the Premium Plan at the discounted rate of $2 per month for three months.
After the promo period ends, the normal rates for Paramount Plus Essential ($4.99/month) and Premium ($9.99/month) will apply.The discounts show that Paramount, which just changed its name from ViacomCBS, is firmly in investment mode on the direct-to-consumer streaming front and looking to boost its numbers.
Paramount Plus is vying for share against big-spending competitors like Netflix, Disney Plus and HBO Max. According to the company, Paramount Plus exceeded first-year growth goals, standing at 32.8 million subscribers as of the end of 2021.
What certainly helped boost its rolls in Q4 was the company’s deal with T-Mobile to give one year of Paramount Plus for free to customers on postpaid wireless plans.
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