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Paramount+ Long-Form Promo Airing On Thanksgiving NFL Telecast Brings Back ‘Key & Peele’ Character Mr. Garvey

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Keegan-Michael Key’s substitute teacher Mr. Garvey, one of the signature characters from former Comedy Central sketch series Key & Peele, has returned to the head of the class to promote Paramount+.

The streaming service has booked a 60-second spot during tomorrow’s Thanksgiving Day NFL telecast for the plug (watch it above).

The synergistic promo features Mr. Garvey atop “Paramount Mountain,” reprising the gag from the show in which he mispronounces every name on the attendance sheet, browbeating students into agreeing with his aggressive malaprops.

Instead of human students, most of those with speaking lines (apart from NFL player Aaron Donald) are animated characters from Paramount/Nickelodeon shows like Big Nate, Blaze and the Monster Machines, Dora the Explorer and Blue’s Clues.

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