Paramount+ International Rollout Could Have Been Speedier, Says Marco Nobili – Series Mania
deadline.comParamount+ is well ahead of its target to greenlight 150 non-U.S. originals by 2025 but international boss Marco Nobili wishes the streamer could have rolled out quicker.
Addressing Series Mania this afternoon, Nobili said “if I could have accelerated our rollout then I would have” when questioned on how he would have done things differently over the past two years. “But you have to balance these things out,” he countered. “Sometimes staggering a launch proves to be the right recipe.
If you show audiences the window you can get straight out the gate but could compromise on show quality.” Nobili added: “We could maybe have done an even faster rollout but looking back it was a challenge and we are proud of how it has worked out.” Paramount+ is now live in dozens of territories around the world and is well ahead of its target to greenlight 150 originals by 2025, Nobili revealed.
He said half of streaming’s forecasted 8% growth over the next five years will come from the international market. Nobili, who is Paramount+’s EVP and International General Manager, pointed to the likes of British/German co-production The Chemistry of Death, thriller The Blue and Australian hit Last King of the Cross, which featured as a Deadline Global Breakout earlier this week.
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