Paramount Building “Mountain Of Entertainment” Promo For Super Bowl In Las Vegas
deadline.com“A Mountain of Entertainment” is coming to the Nevada desert next year. Paramount Global said today that it will showcase its TV series and films with a four-day brand-promotion event tied to Super Bowl LVIII in Las Vegas.
CBS will air the annual NFL championship game, which draws more than 100 million viewers every year, on February 11 from Allegiant Stadium in Vegas.
Paramount+ will stream the contest. Last season’s Super Bowl was the most-watched ever, drawing 115.1 million sets of eyeballs to NBC.
A “Paramount Mountain” will be constructed on top of the volcano at the Mirage on the Las Vegas Strip to showcase 10 of the company’s brands from February 8-11: CBS, CBS Sports, Paramount+, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV and Paramount Home Entertainment.
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