Over a quarter of Netflix subscribers in the UK share passwords
nme.comNetflix subscribers in the UK share passwords between friends and family, according to research.As reported by research firm Digital i (via the Guardian), it’s estimated at least 27 per cent of Netflix’s 14.9million subscribers in the UK, over four million accounts, share their accounts with other households.
It’s believed the real figure, however, could be higher.Ali Vahdati, Digital i chief executive, said: “Our estimates came from analysing account activity, and we corroborated this with various other sources.
That said, we still believe our results to slightly underestimate the [actual] incidence of password sharing.”The research also found that a “minimum” of 17million subscribers share passwords across Netflix’s five biggest markets in Europe – the UK, Germany, Spain, France and Italy.
The country with the most password sharing is Spain at 47% of subscribers, followed by Germany (42%), France (35%), Italy (33%) and lastly, the UK.According to the study, password sharing is most common in the UK among 18-to-24-year-olds, with at least 29 per cent sharing accounts.Earlier this month, Netflix said over a 100million households subscribed to the service were sharing passwords with others.
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