Oscars UK Ratings: ITV’s Debut Coverage Peaks Above 1M Viewers
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deadline.comLast night’s UK Oscars coverage pulled in by far the ceremony’s biggest rating in years, although this was unsurprising given that the awards moved from pay-TV to free-to-air for the first time in two decades.
ITV’s first year covering the world’s biggest night in cinema attracted an average of more than 500,000 viewers, with a peak of 1M just after the start, which naturally dipped quite swiftly.
After about an hour it hit the 500,000 average and didn’t get much above that for the rest of the program. At its highest, the coverage was pulling in a 28% share of all audiences who were watching TV at the time.
This rating compared with just 35,000 on Sky Cinema in 2024, although again drawing comparisons between the two is difficult.
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