Oscar Contenders Vie For Voters Attention; Guillermo del Toro New King Of Q&As; Golden Globes Fete First Time Nominees – Notes On The Season

deadline.com:

A column chronicling events and conversations on the awards circuit As the town starts to shut down for Christmas break next week, fear not.

The Oscar Season remains in full force as campaigners know the next two weeks leading up to the start of nomination voting is crunch time, the key period when voters will have more time to watch those screeners on the Academy’s digital screening room site.

Despite months of print ads, billboard, TV ads, email blasts, Q&As, receptions, precursor awards from critics groups, Golden Globe and Critics Choice nominations, film festival tributes announced, and whatever else you can think of, the only thing that matters, the only thing is getting those voters to actually see these movies they keep hearing are “contenders” (oh and that includes Deadline’s own in person Contenders events in London and L.A.

as well as virtually for International and Documentary films). No matter how much advertising and other avenues to raise awareness, the bottom line is that when you ask the question “have you seen my film?”, but if the answer is not “yes”, and instead something like “I am getting to it” then NOW is indeed the time to get to it.