A popular seaside resort has been deemed one of the best destinations for value in the country. Council chiefs have warned bad weather and adverse publicity over sewage discharges into the sea meant visitor numbers were ‘volatile’ in July after a promising start to this season.
But numbers picked up in August with showing footfall a footfall increased to 350,000 on the Promenade over the two days of the Air Show, while 50,000 people attended the Illuminations Switch on.
The resort also fared well in national surveys measuring affordability, emerging as one of the best value destinations in the country.
A report to Blackpool Council's Levelling Up Scrutiny Committee says while the start of the season was “exceptional”, poor weather in July meant “visitor numbers were more volatile as we moved into the main school holiday season. ” But better weather in August and free events held in the town, led to improved visitor numbers.
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