One Direction to launch ‘immersive’ website as 10th anniversary treat
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nypost.comThe former boy band supergroup is preparing a new 1D anniversary website full of “immersive,” offerings, interactive playlists and “activations across digital platforms,” according to a press release.The site, set to launch on July 23, will be formatted as a timeline of the group’s history, from their first audition to the beginning of their hiatus.
It will also serve as a one-stop-shop archive for One Direction’s music videos, TV performances and behind-the-scenes content.A playlist feature will let fans generate personalized digital mixtapes tailored to their favorite One Direction era, which can be saved to the users’ preferred streaming service.In addition to the website, the band is also preparing to simultaneously release a.
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