On WHAM, Lil Baby refuses to wake up and go

thefader.com:

Lil Baby's fans have grown restless. He's aware: "I'm nowhere near falling off [but] if I was, I wouldn't be mad," he told Lil Yachty in an interview last month, a curiously circumspect statement for a rapper whose last album cover depicted his face four times a la Mt.

Rushmore. WHAM — which stands for Who Harder Than Me, an acronymic nickname Lil Baby appears to have assigned himself — feels too big to fail, i.e.

risk-averse, as if overwhelmed by the stakes of the moment. Where the Atlanta rapper's previous LPs were charmingly efficient, his fourth studio album is bleakly corporate, employing pedestrian images and amateur conceits to rapidly diminishing returns.

On the outro, Lil Baby brags, "Lately I been on business time, got a driver in the Maybach," more focused on the destination than the journey; on the intro, he makes getting head on a private jet sound less exciting than a spreadsheet, checking his email mid-coitus.