On Holy Fvck, Demi Lovato sounds like herself

thefader.com:

In the music video for “Don’t Forget,” Demi Lovato spent most of her time standing in the pouring rain, concealed underneath a black umbrella and communicating deep rooted teenage angst with tender emotion.

She had written the record alongside the Jonas Brothers for her 2008 debut album of the same name, released on Disney Music Group’s Hollywood Records, a label that was pushing pop-rock hard at the time.

It was the perfect one-size-fits-all genre for the young women beginning to plant the seeds for their pivot away from Disney Channel in the late 2000s: pop enough to hook a mainstream audience, rock enough to give them an edge while maintaining the sexless image established during an era of purity rings and excessively layered outfits.

Miley Cyrus took it for a spin on Breakout in 2008 with guitar-heavy hits like “Fly on the Wall” and “7 Things.” Soon, Selena Gomez and The Scene (her now defunct pop-rock band) debuted with Kiss & Tell.