Chris Willman Senior Music Writer and Chief Music CriticShe’s the one that they still want — the millions of Olivia Newton-John fans who were prompted by news of her death to revisit her hits on streaming services.On-demand audio and video streams for Newton-John’s music amounted to 11,267,494 for the week ending Aug.
11, Luminate Data tells Variety. How big an uptick was that? It marked a 614% increase from the prior week, which ended Aug.
4.That’s particularly impressive given that the performer’s death was announced well into the chart week, on Aug. 8, meaning the figures really represent just four days of heightened activity atop the norm.
In the previous week, Newton-John had had 1,577,978 on-demand streams. That, itself, was still a considerable amount for someone who last commanded the U.S.
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