Noggin Preschool Streaming Service Shut Down By Paramount

deadline.com:

Noggin, Paramount Global‘s interactive learning subscription service for preschoolers, is shutting down. The Nick Jr.-affiliated app is slated to sunset this year, with the majority of its staff let go in the latest round of layoffs at Paramount Global on Tuesday that impacted about 800 U.S.

employees. As Noggin stops taking new subscribers, there will be a transition period for current ones. Noggin predated Paramount Global’s flagship streamer Paramount+, which has been carrying Noggin’s video content under the Nick Jr.

preschool brand. The development comes almost a year after Paramount reportedly explored a sale of a majority stake in Noggin as the company shifted priorities — and resources — to Paramount+ and Pluto TV.

Noggin was co-founded by Nickelodeon parent MTV Networks and Sesame Workshop and originally launched Feb. 2, 1999 as a cable television channel and a companion website focused on imagination, creativity, and education.