MGM/Eon/Universal’s No Time To Die brought James Bond to China today, with an RMB 52M ($8.1M) No. 1 opening (including a smattering of Thursday midnights).
This is the third biggest Hollywood opening day of 2021 in the market and is ahead of the launch days of the most recent comps Dune (+33%) and Free Guy (+53%).
With a great social score, No Time To Die is now looking at a China bow in the $30M range.However, this week has seen the most widespread Covid outbreak in China since the beginning of the pandemic.
Approximately 13% of the market shut down, with further closures in Beijing today — the city has gone into high alert overnight with all cinemas in the Western District ordered to shut tomorrow and other districts may follow.
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