EXCLUSIVE: Ninja Warrior set builder ATS Team has put physical challenge-meets-quiz show Brain Vs Body into development with Mark Wahlberg’s Unrealistic Ideas as it launches an original production arm.
The LA-based ATS has today unveiled ATS Originals and a full production services arm, ATS Productions, as part of a slate of unscripted projects.
In Brain Vs Body, contestants must use their athleticism and strength to endure intense physical challenges, while answering quiz questions for increasing amounts of money.
It sits on the ATS Originals development slate alongside shows such as Million Dollar Fail, a Wipeout-style competition series. “We’ll be taking these ideas to Mipcom and look forward to pitching them to the international market,” said ATS VP of Development and Production Mike Woodward.
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