. The site was dedicated to Finke’s firsthand accounts of how she saw the entertainment business. Deadline was founded in 2006, and later purchased by Penske in 2009.
After the site was acquired, Finke became the editor-in-chief where she continued her work using her no-nonsense approach to reporting inside of the industry.
Finke left Deadline in 2013. Following her exit in 2015, she launched the HollywoodDementia.com. During her career, Finke was known for her take-no-prisoners approach to reporting and “live-snarking” of award shows.
She would often say, “Come for the cynicism … stay for the subversion” and “Not for the easily offended or ridiculously naive.” Over the course of her career, she also worked as an Associated Press foreign correspondent, a correspondent for and staff writer for the.
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