ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs.Since its founding in 2012, iSpot has raised $58 million.
In announcing the new influx of money, the company said it is generating more than $100 million in annual recurring revenue.
It has ties to 400 networks and brands, gaining attention last February for its work with NBCUniversal on the Beijing Olympics.
It earned testimonials from NBC execs including former longtime Nielsen official Kelly Abcarian by delivering results quickly and with minute-by-minute precision.In March, NBCUniversal named iSpot a preferred trading currency for the 2022 upfront cycle.
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